Key Tools for PR Practitioners

• E-mail: press release
• Press briefings/ conferences
• Site, press and VIP visits
• Photography
• Video News Releases (VNRs): digital
• Stunts
• Editorial coverage
• Hospitality events
• Viral campaigns
• Advertorials
• Features
• Webcasting
• Interviews
• Competitions
• Surveys and results of market research
• Case studies
• Corporate literature and publications
• Newsletters and e-zines
• Contract publishing
• Web sites and portals
• Published surveys and reports based on consumer, medical or scientific research