List of some PR Functions

• Media relations: gaining editorial coverage
• Issues and risk management
• Crisis management
• CEO reputation management
• Change management
• Internal communications
• Corporate identity and image management
• Managing stakeholder conflicts: NGOs and managing activists
• Corporate social responsibility
• Publications of Annual Reports: corporate reporting
• Corporation reputation management
• Financial and investor relations
• Managing shareholder expectations
• Exhibition and event management
• Brand building
• Promoting professional services and business to business services
• Managing sponsorship
• Managing relationship with suppliers and distributors
• Building relationships with various buyers
• Media and competitor analysis
• Public affairs and lobbying
• Supporting other elements of the mix