BOOKS
LSPR-Worldwide
Approved Bibliography: updated January 05
BIBLIOGRAPHY for an Integrated Approach to Public Relations
Those texts that are underlined are considered excellent. To purchase the books at Amazon.co.uk, click the book title. (Asterisked * books link to Amazon.com).
GENERAL | ACTIVISM & ENVIRONMENTAL PR | ISSUES AND CRISIS MANAGEMENT | REPUTATION MANAGEMENT | RELATIONSHIP MARKETING | e-PR, BUZZ & M-Commerce | BRANDING | INTELLECTUAL CAPITAL | PSYCHOLOGY AND CREATIVITY | INTERNAL COMMUNICATIONS | B2B | PERIODICALS | ExPress Exec.com
GENERAL
'Everything You Should Know About Public Relations' is now on special offer to LSPR students at £16.19, which is 10% off, plus free postage and packing. For your copy of this internationally published UK bestseller, visit www.kogan-page.co.uk and quote MF177 at the check out box.
Merlin Stone, IBM Professor of Relationship Marketing at Bristol Business School and Business Research Leader, IBM Business Consulting, said: "A thoroughly good read. This writer knows his stuff, and just as importantly, knows how to write about it, concisely and well. His years of broad and deep experience shine through, clearly. So while it is 'Everything you should know', it is written without condescension. So he could have written 'Everything experienced PR people should know, but sometimes don't, or don't act as if they do.
'If I ran a PR agency, I'd buy a copy for every two members of staff, and get them to read their way through it, sharing views and experiences. I'd build internal training sessions round it, each focused on a chapter - there are loads of suggestions agencies could adopt to make their work more effective. I'd also buy at least one copy for every client! I mean, every client, not every company that is a client. This means every principal internal client for each project.'
P.R.Smith (2004); Marketing Communications 4th Ed
Kogan Page: ISBN 07494 4265 4
Tom Duncan (2002); IMC
McGraw Hill: ISBN 0 07 112331
Anne Gregory (2000); Planning & Managing a PR Campaign
Kogan Page: ISBN 0 7494 29917
Anne Gurton (2001); Press Here!
Prentice Hall: ISBN 0 273653849
Al Ries (2002); The Fall of Advertising & The Rise of PR
Harper Business: ISBN 0 06 008198 8
John Dalton & Susan Croft (2003); Managing Corporate Reputation
Thorogood: ISBN 1-854182-72-2
ORDER FROM LSPR: Email LSPR with a purchase request for this book, here
Anthony Davies (2004); Mastering public Relations
Palmgrave: ISBN 1 4039 078 3 8
ACTIVISM & ENVIRONMENTAL PR
Naomi Klein (2000); No Logo;
Flamingo: ISBN 0 00 255919 6
Denise Deegan (2001); Managing Activism;
Kogan Page: ISBN 07494 3435
Tom Curtin (2000); Managing Green Issues;
Macmillan Buisness: ISBN 0 333 91435
Hiliary Stone & Washington-Smith (2003); Profit And The Environment; Wiley; ISBN 0471 55945-8
ISSUES AND CRISIS MANAGEMENT
Regester and Larkin (2002); Risk Issues and Crisis Management;
Kogan Page: ISBN 0 7494 3635 2
Andrew Holmes (2002); Risk Management;
Capstone: ISBN 1 84112 341 2 Jenny Rayner (2003);
Jenny Rayner (2003); Managing Reputational Risk;
Wiley: ISBN 0 471 49951 X
M. Fone & P. Young (2000); Public Sector Risk Management; Butterworth Heinemann: ISBN 07506 5161 X
REPUTATION MANAGEMENT
Terry Hannington (2004) How to Measure and Manage Your Corporate Reputation;
Gower: ISBN 0-566-08552-6
Judy Larkin (2003) Strategic Reputation Risk Management;
Palgrave: ISBN 0-333-99554-6
David Henderson (2002); Misguided Virtue;
The Institute of Economic Affairs: ISBN 0 255 36510 1
Malcolm McIntosh et al; Living Corporate Citizenship;
FT Prentice Hall: ISBN: 0-273-65433-0
* Graham Dowling; Creating Corporate Reputation;
Oxford : ISBN 0 19 925220 3
Gary Davies; Corporate Reputation and Competitiveness;
Routledge; 2003: ISBN: 0-415-28743-X
RELATIONSHIP MARKETING
Ed Little & Ebi Marandi; Relationship Marketing Management;
Thomson:ISBN 1 86152 931 7
e-PR, BUZZ & M-Commerce
Dennis et al (2004) e-Retailing;
Routledge; ISBN 0 415 31142-X
M. Haig (2001) e-PR ;
Kogan Page: ISBN 0 7494 3434 1
D. Middleberg (2001); Winning PR in the wired world;
McGraw Hill: ISBN 001 136342 4
E.Rosen (2000); The Anatomy of Buzz;
HarperCollins: ISBN 0 00257104
Matt Haig (2002); Mobile Marketing;
Kogan Page: ISBN 0 7494 3798 7
Russell Goldsmith (2002); Viral Marketing;
Prentice Hall: ISBN: 0 273 65905 7
Brian H. Murray (2004); Defending the Brand;
Amacom: ISBN 0-8144-0754-4
George Silverman (2001); The Secrets of Word of Mouth Marketing:
ISBN 0 8144 7072 6
BRANDING
P.Temporal (2002); Advanced Brand Management;
Wiley: ISBN 0 471 47925
Brad VanAuken (2002); The Brand Management Checklist;
Kogan Page: ISBN 0 7494 3699 9
Marc Gobe (2001); Emotional Branding;
Windsor : ISBN 1 874 111 50
* de Chernatonyy & McDonald (2003); Creating Power Brands -3rd Ed; Elsevier Butterworth Heinemann: ISBN 0 -7506-5980-7
Jean-Noel Kapferer (2004); The New Strategic Brand Management;
Kogan Page: ISBN 0 7494 4283 2
M. Mark & C. Pearson (2001); The Hero and the Outlaw;
McGraw-Hill: ISBN 0 07 136415 3
T. Blackett & B. Boad (1999); Co-Branding;
Macmillan Business: ISBN 0 333 76089 1 9.
M. Lindstrom (2001); Clicks, Bricks & Brands;
Kogan Page: ISBN 0 7494 3490 2
Jean-Marie Dru (2002); Beyond Disruption:
John Wiley: ISBN 0 471 21899 5
Jesper Kunde (2002); Unique Now or Never;
FT/Prentice Hall: ISBN 0 273 65962 6
Shaw & Ivens (2002); Building Great Customer Experiences;
Palgrave: ISBN 0 333 99013 7
Martin Lindstrom (2003); Brand Child;
Kogan Page: ISBN 0 7494 3867 3
David Hopkins et al (2003); Counterfeiting Exposed: Protecting Your Brands and your Customers;
Wiley: ISBN 0-171-26990-5
P. B.J. Pine and J. Gilmore (1999); The Experience Economy;
HBS Press: ISBN 0-87584 819 2
INTELLECTUAL CAPITAL
Leif Edvinsson & M. Malone (1997); Intellectual Capital;
Piatkus: ISBN 0 7499 1850 0
Thomas A. Stewart (1998); Intellectual Capital:The New Wealth of Organisations
Nicolas Brealey Books: ISBN 1 85788 183 4
* Sultan Kermally (1999); When Economics Means Business;
F-T Pitman: ISBN 0273 63740 1
Thomas A. Stewart (2002); The Wealth of Knowledge; Nicholas Brealey Books:ISBN 1 85788 287 3
Jay Chatzkel (2002); Intellectual Capital;
Capstone: ISBN 1 84112 256 4
Carl Frappaolo (2002); Knowledge Management;
Capstone: ISBN 1 84112 243 2
Leif Edvinsson (2002); Corporate Longitude;
FT Prentice Hall: ISBN 0 273 65627 9
* Juergen H. Daum (2001); Intangible Assets;
Wiley: ISBN 0-470 845120
PSYCHOLOGY AND CREATIVITY
A. Green (1999); Creativity in Public Relations;
Kogan Page; ISBN 0 7494 2938
K. Thomson (1998); Emotional Capital;
Capstone; ISBN 1 900961 62
Edward De Bono (1990); Lateral Thinking;
Penguin: ISBN 0 14013779 3
Kieron O’Hara (2004); Trust - from Socrates to Spin;
Icon Books: ISBN 1-84046-531-X
Nigel Nicholson (2000); Managing the Human Animal;
Thomson: ISBN 1-58799-162-4
Barry Schwartz (2004); The Paradox of Choice;
CCCO: ISBN 0 06 000568 8
INTERNAL COMMUNICATIONS
Gower Handbook of Internal Communications (2003);
Gower:ISBN 0566 0770000
B2B
Steve Minett; B2B Marketing (2002);
FT Prentice Hall ISBN 0 273 65 425 X
JOURNALS
All link to website of publications.
PR Week
Marketing
Marketing Week
FT – Tuesday – Creative Business Section
The Economist
The Ecologist
New Scientist
Scientific American
Business Week
Harvard Business Review
Strategy+Business
ExPress Exec.com
ExpressExec is a new series of 100 small books that specialise in key business areas. Each book is £10 and offers excellent value. Books relevant to the course include:
Knowledge Management
Intellectual Capital
Creativity
Reputation Management
Branding
Risk Management
Managing Intellectual Property
Value-led organisations
Shareholder Value
