List of some PR Functions
- Media relations: gaining editorial coverage
- Issues and risk management
- Crisis management
- CEO reputation management
- Change management
- Internal communications
- Corporate identity and image management
- Managing stakeholder conflicts: NGOs and managing activists
- Corporate social responsibility
- Publications of Annual Reports: corporate reporting
- Corporation reputation management
- Financial and investor relations
- Managing shareholder expectations
- Exhibition and event management
- Brand building
- Promoting professional services and business to business services
- Managing sponsorship
- Managing relationship with suppliers and distributors
- Building relationships with various buyers
- Media and competitor analysis
- Public affairs and lobbying
- Supporting other elements of the mix
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