Course Tutors | Academic Advisors
LSPR Staff
John Dalton BSc, CBiol - Director of LSPR Worldwide and Principal tutor
John Dalton graduated with a degree in Biochemistry from London University in 1987. He is currently Director of LSPR UK and LSPR Worldwide and is a member of the International Institute of Strategic Studies. John has a particular interest in PR relating to biological issues and was in the early 1990s the Managing Editor for one of the world’s leading medical journals. He has appeared on numerous TV and radio shows globally and has interviews published in over 30 different media and economic journals. In 2000 a US Satellite channel produced a show with John as central guest to discuss PR within a business context.
John left publishing to take control of the London School of Publishing, which was acquired through David Game. John joined the David Game Media Group as a consultant and developed their media schools, which include the London School of Public Relations (LSPR).
John established LSPR and he has remained the Director and author of much of its content, which he up-dates every few weeks. A specialist in branding and intellectual capital, John was one of the first people to include intellectual capital and the management of intangibles in a PR course globally.
Since 1997, John has travelled to numerous countries to lecture in PR and branding and currently lectures to professionals in India, Russia, Latvia, Poland, Turkey, Croatia, Slovenia, Czech Republic and the US. In 2001, John addressed the first meeting of the Public Relations Consultants Association of India.
John continues to carry out some private consultancy and has rebranded oil companies, taught emotional branding to Coca Cola Russia, helped reposition dance record labels and advised numerous oil and gas specialists on corporate identity and issues management. John is one of the principal contributors to an annual conference arranged by LSPR Slovenia that invites experts to discuss trends from all over the globe.
Back in 1997 John developed his own Consilience Model for understanding PR as part of integrated marketing communications and is now actively involved in promoting integrated marketing communications. In 2002 John was commissioned to write a report on Corporate Reputation, which he co-authored with Susan Croft and published in 2003.
Dalal Nageh - Course Director
Dalal is Course Director for LSPR and has been working with LSPR for a number of years. Under Dalal’s leadership and management, the UK School has grown considerably. In addition to her work at LSPR, Dalal teaches Integrated Marketing Communications to undergraduate students in preparation for their entry to the second year of their degrees as well as business management on the University Foundation and Pre-Masters courses at David Game College of which LSPR is part of. Dalal also on occassions teaches some of the modules for LSPR Worldwide, such Corporate Identity and Branding and Sponsorship.
She is also responsible for LSPRs e-commerce activities and is a director of two other organisations associated with the David Game Media Group. Dalal is always available to discuss course delegates progress and sometimes leads seminar discussions organised by the School.
Dalal works closely with John Dalton on the progress of course delegates and syllabus development; ensuring that the content of the course is up-to-date, dynamic and relevant.
Course Tutors
John Dalton BSc, CBiol - Director of LSPR Worldwide and Principal tutor
John Dalton graduated with a degree in Biochemistry from London University in 1987. He is currently Director of LSPR UK and LSPR Worldwide and is a member of the International Institute of Strategic Studies. John has a particular interest in PR relating to biological issues and was in the early 1990s the Managing Editor for one of the world’s leading medical journals. He has appeared on numerous TV and radio shows globally and has interviews published in over 30 different media and economic journals. In 2000 a US Satellite channel produced a show with John as central guest to discuss PR within a business context.
John left publishing to take control of the London School of Publishing, which was acquired through David Game. John joined the David Game Media Group as a consultant and developed their media schools, which include the London School of Public Relations (LSPR).
John established LSPR and he has remained the Director and author of much of its content, which he up-dates every few weeks. A specialist in branding and intellectual capital, John was one of the first people to include intellectual capital and the management of intangibles in a PR course globally.
Since 1997, John has travelled to numerous countries to lecture in PR and branding and currently lectures to professionals in India, Russia, Latvia, Poland, Turkey, Croatia, Slovenia, Czech Republic and the US. In 2001, John addressed the first meeting of the Public Relations Consultants Association of India.
John continues to carry out some private consultancy and has rebranded oil companies, taught emotional branding to Coca Cola Russia, helped reposition dance record labels and advised numerous oil and gas specialists on corporate identity and issues management. John is one of the principal contributors to an annual conference arranged by LSPR Slovenia that invites experts to discuss trends from all over the globe.
Back in 1997 John developed his own Consilience Model for understanding PR as part of integrated marketing communications and is now actively involved in promoting integrated marketing communications. In 2002 John was commissioned to write a report on Corporate Reputation, which he co-authored with Susan Croft and published in 2003.
Susan Croft, BA, APR, FRSA - Corporate Trainer for Hill and Knowlton. Senior Tutor
Susan Croft is an international public speaker, corporate trainer and author. Until recently, she was senior consultant with Hill and Knowlton, where she worked for 14 years. Prior to this Susan ran her own Los Angeles-based PR agency.
As an international trainer Susan teaches at a number of leading Universities in the USA , including San Jose State , Georgetown , USF (Tampa). She is also Trainer for the PR Academy, an initiative of the Government of Singapore’s Ministry for Information, Technology and the Arts.
Susan has worked for a variety of clients in education, non-profit technology, business-to-business, and economic development. Organisations that she has represented include EDS, 3Com, The London Business School, Cambridge University and The Mentor Foundation.
She is an accredited Member of the Public Relations Society of America, and a Fellow of the Royal Society of Arts. She is a graduate of University College London and holds a diploma in journalism from the UK’s National Council for Training of Journalists.
Still a member of Hill and Knowlton’s training faculty, which runs frequent workshops for all levels of staff, and a certified trainer with Lloyd’s of London, Susan is also a former Chairman of the London Fair Play Consortium.
Susan is also a founder of the London Chamber of Commerce’s Women in Business and a past chairman of the CAM Foundation. Her book, How to Win New Business, was recently published and she has co-authored a new Report on Corporate Reputation. Susan now runs the US operations for LSPR, but is a frequent visitor to London , where she lectures for LSPR amongst others.
Julian Mears - Director of Corporate and Public Affairs - Britvic Europe. Consultant tutor.
Formerly a Consultant Media Strategist working on behalf of the government departments and their executive agencies. Julian has also been a Senior Account Director for HSBC Bank and an Account Manager for BMB Group (integrated consultancy), looking after major clients such as, SAAB, Orange and Vauxhall.
Julian started lecturing at LSPR in August 2001 and speaks on a variety of topics, in particular Media Relations, Crisis and Issues Management, account Management and Plans and Proposals. His professional interests extend to lecturing for corporate clients and business summits, along with contributing to academic reports and business publications.
Jerome Monahan MA - Journalist and Freelance Writer. Tutor – Media Relations
Jerome Monahan regularly contributes to the Guardian, the Times Educational Supplement and other national newspapers. He writes copy for numerous clients drawn from the public, private and voluntary sectors. His clients include The Foreign and Commonwealth Office; WWF; the Commission for Health Improvement (CHI); the British Lung Foundation; Contact a Family and Shakespeare’s Globe Theatre. He has had experience of in-house public relations and press liaison at both city institutions and charities. He has tutored media relations at LSPR for the last five years.
Ross Bethell, Associate Director, Aquila Financial Public Relations - Consultant and Senior Tutor
Originally from Calgary, Canada, Ross has over ten years of experience in public relations within both agency and in-house environments, and in 2006 completed an MSc in Corporate Communications. He has worked with a variety of blue-chip clients across automotive, energy, property and technology sectors including American Express, Cisco Systems, DaimlerChrysler, EDS, LogicaCMG, Lufthansa, Royal Bank of Scotland and Yahoo! UK & Ireland.
As Associate Director of Aquila Financial PR in London, Ross specialises in the energy and resources sector working with private and listed companies around the world with a particular focus on reputation management and business-to-business PR.
Ross has been lecturing with LSPR since 2005 in London, Bosnia, Croatia and Bulgaria on a variety of topics including reputation management, crisis communications, strategy and planning, financial communications, integrated marketing communications and PR measurement and evaluation. He also regularly presents introductory PR classes in London.
Marianne Gray - Feature Writing Tutor: Freelance Journalist
Marianne Gray is a freelance journalist based in London writing interviews and features for British and international publications, such as Eve, the Times and the Evening standard. She trained as a reporter on newspapers in South Africa, has edited The Athens News, worked in syndication for magazine group Media 24, broadcast on both radio and television and written several books including biographies on French actors Gerard Depardieu and Jeanne Moreau (published by Little Brown) and self-employment handbooks Working from Home and The Freelance Alternative (Piatkus).
Marianne has taught Journalism at City University, London, and at visiting summer schools of American universities in Europe. She is vice-chairman of the Film Section of the British Critics¹ Circle, a member of Fipresci and London correspondent for the Arts Review Section of The Weekender.
She has written in the UK for publications as diverse as magazines Arena to Saga, Radio Times to New Woman, various inflight magazines and colour supplements. She has also written for a variety of UK newspapers from The Sunday Times and The Guardian to the Evening Standard and TheLondonPaper.
"My approach to writing is gut-level and I like to cut to the chase and put the reader in the general picture rather than dwell on my own opinion of the situation. Journalism should be about presenting facts so that the reader can get a balanced enough impression to form their own considered opinion."
Jindřich Lacko, Chairman GCI Hill & Knowlton Prague - Senior Advisory Board Member
Current Position
Jindřich is co-managing GCI Hill & Knowlton Prague office. He develops Corporate Communication Strategies, provides senior level consultancy support and coordinates individual PR projects of Corporate Consultancy and Healthcare teams. Named the Chairman of Hill and Knowlton in 2007.
Prior History
He has 35 years of experience in Public Relations. He began his career in 1973 in a PR division of RAPID, Czech advertising agency. He used to work as media secretary of the Ministry of Foreign Trade and the Ministry of Industry. He worked with Prague office of Burson-Marsteller in 1991-92 and in 1992, he founded PRAGMA Communications, one of the first PR agencies in the market. In 2000-2002 he was an independent consultant in the area of PR strategy and tactics. He joined GCI Praha
Professional experience:
GlaxoSmithKline, Molnlycke Health Care, Medtronic, Eli Lilly, Vítkovice, Transgas, DHL ITSC, BBC Prime, Czech Tourism, France Telecom, Citroën, Mazars, Patria Finance, Česká spořitelna, Konsolidační banka, IPS, ING Barings (ING Bank), MPSV (Ministry of Labor and Social Affairs), Contactel, ČSA, Pilsner Urquell, Staropramen, PTT Netherlands (now KPN), Aral, United Distillers, Bass, IBM, Xerox, SmithKline Beecham, Tele Danmark, Archiv buněk (stem cells), Health Insurance Office (ZP MV ČR), Honeywell, BCD Group (developers), BCME (beer can makers), Westinghouse
Other Information
He is a honorary member of APRA (Czech PR Association) and Director of the London School of Public Relations operations in the Czech Republic.
Academic Advisors
David Game MA (Oxon) MPhil (Lond)
Richard Stephens MA (Cantab)
