Syllabus Week 12
Internal Communications
This session covers Internal Communications strategy and employee engagement. There will be use of case studies in this session to illustrate.
- · Internal Communications and Reputation Management
- · Various forms of Internal Communications
- · Open-Book Management (transparency)
- · The Psychological Contract
- · Understanding what really motivates employees
- · Staff development: job enlargement, job enrichment, job rotation and project management
- · Understanding the concept of Social Capital
- · Pod casting and Web Blogging
- · Wording the right “Messages” to various audiences
- · Employee Relations
- · Sources of conflict
Previous page: Syllabus Week 11
Next page: Syllabus Week 13



