Key Tools for PR Practitioners
- E-mail: press release
- Press briefings/ conferences
- Site, press and VIP visits
- Photography
- Video News Releases (VNRs): digital
- Stunts
- Editorial coverage
- Hospitality events
- Viral campaigns
- Advertorials
- Features
- Webcasting
- Interviews
- Competitions
- Surveys and results of market research
- Case studies
- Corporate literature and publications
- Newsletters and e-zines
- Contract publishing
- Web sites and portals
- Published surveys and reports based on consumer, medical or scientific research
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