Why LSPR?
The London School of Public Relations has been in existence since 1992 and has continued to innovate and improve upon its educational approach ever since. LSPR is a pioneer in teaching integrated marketing communications with a special emphasis on PR and its special approach has been adopted by leading PR organisations in over 16 countries. Furthermore, LSPR has been instrumental in exploring the relationship between PR and reputation management. Indeed, LSPR strictly speaking is more about reputation management than “old style PR”.
In 1996, LSPR’s Director, John Dalton, was one of the first to recognise the role and importance of Intellectual Capital and Knowledge Management in relation to PR. John emphasised the importance of managing intangibles in early 1997, which is now heavily emphasised in all aspects of LSPR’s PR and branding teaching.
Since 1992 the London School of Public Relations has become one of principal educational providers within the UK. It has developed a considerable reputation for its courses and its client list is testimony to this recognition. Furthermore, we are officially recognised by the Qatar Armed Forces as a training provider for public relations and LSPR has trained some of their senior military and government staff. LSPR has also provided training for Mars Russia and Coca Cola Russia.
In addition to the home market, LSPR is now the world’s largest independent educational training provider in public relations, with significant recognition in over 16 countries.
LSPR is a true learning organisation. It has been designed to absorb and assimilate data and information and process this into knowledge that can allow LSPR to lead in key areas, but also for the learning experience of all its course delegates, both within the UK and internationally.
LSPR does business with some of the world’s leading organisations and trains their staff. At all times LSPR monitors developments and changes in the external and internal business environments of corporations and assimilates best practice and lessons learned from such interactions.
What makes LSPR as an educational body different?
Brands sometimes fail to differentiate themselves because they focus on points of difference that can often be easily copied. LSPR positioning is clear: we emphasise integrated marketing communications, with PR considered as the key tool in the reputation management armoury. As such PR has an important “gatekeeper” and “filtering” role within reputation management. No other educational establishment fully adopts this approach or is as skilled at teaching it.
Since 1992 we have fine tuned our teaching methods in order to combine theoretical with practical knowledge, encouraging current practitioners to share their most recent campaign experience. Moreover, unlike many other organisations, LSPR up-dates its material on a five-weekly basis, ensuring that notes and course participant understanding are thoroughly up-to-date.
In addition to being up-to-date, LSPR has mastered the skill of being able to take highly complex issues such as corporate social responsibility, corporate governance and complexity theory, and present them as simple, yet highly relevant concepts to students. We also emphasise and explain the interdependence of knowledge and events, ensuring that students receive an overall picture of corporate communications by the end of their training.
A number of universities and institutes also offer PR courses. However, unlike many of these institutions, we do not suffer from internal restrictions and regulations, which can result in considerable variation in the quality and delivery of course material, often from a highly theoretical viewpoint. Although LSPR does approach PR and IMC from an academic base, we do understand and communicate the very practical and creative strategic approach that current PR requires.
In essence, our approach, style of training, and up-to-date material are our core competencies that have allowed LPSR to become recognised by many as one of the leading PR & reputation management training establishments in the UK.
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